It’s Okay to Bury Bad Reviews
Why? If you don’t bury bad reviews your unethical competitors and unreasonable customers will bury you with negative reviews.
When you bury bad reviews of you and/or your business, you build your brand by focusing on building positive search results and simultaneously pushing down negative search results to Google screen 2 and screen 3 which is exactly where you want them.
Going further, it’s a good idea to take a proactive approach and bury bad reviews before they even appear. Think of it as an insurance policy for your online reputation. You won’t have to fight fake reviews because there won’t be any negative search results anybody can easily find. That’s because, just like cream, all of the good content we will create and publish for you will rise to the top.