Fake Review Watch

Fake Review Watch – A Valiant Attempt to Eliminate Fake Reviews

Fake Review Watch is a website on a mission to shine a spotlight on the dark underbelly of the criminal enterprise collectively known as fake online reviews.  The buying/selling/trading of fake online reviews is reminiscent of a pirate’s haven like Black Sails or Treasure Island.  Fancy a straight out killing of the competition?  You can hire an online reputation assassin to take out a competitor.  Quick kills have the lowest prices.  Making the bastard suffer slowly costs extra.

Kay Dean is in charge of Fake Review Watch and I can’t help but admire her many qualities all driving her to tackle an impossible task. The best analogy that comes to mind is that Ms. Dean is like a border agent intent on keeping our southern border safe from criminals like drug smugglers, gang members, human traffickers and outright terrorists.  The border agent does the best job they can, they fist pump every achievement while top of mind is one inescapable fact; there are just too many of them.  Sheer numbers dictate some will get through to wreak havoc. And so it is with fake online reviews.  Never underestimate the power of the profit motive to drive people to act with an intensity of ferocious purpose that can drive you out of business and out of your mind.  Don’t be fooled into thinking big tech can help.  They’re helpless.

fake review watch

That’s why we advocate something stronger and much more certain than a fake review watch; fake review elimination.  As we’ve said before, the online reviews system is broken.  And it is rigged.  Don’t play a game where everybody cheats, change the game itself playing by your own rules.  You win, they lose.  That’s the way it’s supposed to be.

…these companies know much more about the businesses that are faking than they tell the public. I really could not give any of the tech companies and review sites passing grades. – Kay Dean

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